Land Rover DC100 Concept
Land Rover is continuing to explore how to approach the next generation Defender, as evidenced by this updated version of its DC100 Concept that was initially unveiled at the Frankfurt Motor Show in September. The latest version features new 20-inch wheels shod with Cooper all-terrain tires and a new Heritage Blue paint scheme with a Candy Weiss roof.
Land Rover DC100 Concept
The Land Rover DC100 and DC100 Sport concepts preview a potential future direction for Land Rover. There is no doubt these concepts demonstrate that this world-famous and well-loved brand is firmly focused on the future, and is one that recognises its heritage but does not allow it to impede innovation.
The four key elements of Land Rover Design are again evident, but with a different tonality:
- Functionality - a fresh approach demonstrated through the harmony of design and capability, as well as modularity and clever features such as flexible seating and novel stowage solutions.
- Sustainability - with the use of lightweight and recycled materials and also a long-life ethos that ensures engineering as well as design longevity.
- Premium Durability - achieved through attention to detail, 'fit for purpose' design solutions, material choices and engineering integrity.
- Desirability - born out of the knowledge that these vehicles will deliver an ownership experience beyond all your expectations.
Land Rover DC100 Concept
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